Case Study: Marie Selby Botanical Gardens achieves real-time ticketing, cleaner constituent data, and better member experience with Blackbaud Altru

Altru™ Brings Greater Efficiency, Holistic View, and a Better Member Experience to Marie Selby Botanical Gardens

Marie Selby Botanical Gardens, a 14‑acre institution that welcomes more than 130,000 visitors a year and focuses on research, education and conservation of epiphytes, faced fragmented processes and poor data quality due to staff turnover, unclear data-entry practices, and manual back‑office workflows. Web transactions were not processed in real time, forcing the Gardens to close event registration 24 hours early so staff could export, clean and import attendee lists.

After selecting Altru by Blackbaud for database, ticketing, events, membership and volunteer management, the Gardens gained real‑time transaction processing tied to individual constituent records and a true 360° view. The integrated system enabled on‑the‑spot registrations, improved data quality and customer service, saved staff time by eliminating manual synchronizations, and provided more usable revenue and membership data to support renewal strategies and accurate financial reporting.

Marie Selby Botanical Gardens

Doug

Information Technology Manager