Case Study: AIDS Services of Austin achieves 31% increase in online fundraising with Blackbaud's Go! TeamRaiser

AIDS Services of Austin increases online fundraising for annual event by 31%

AIDS Services of Austin (ASA) is a nonprofit supporting people affected by HIV/AIDS. Facing several years of flat registration and fundraising for its annual AIDS Walk Austin and operating on a tight budget, ASA needed a new communications approach to hit its 2013 goals.

Partnering with Go! TeamRaiser, ASA gained targeted email templates, database segmentation, production support and training that functioned like temporary additional staff. The campaign produced ASA’s best results in 15 years: overall fundraising +22%, online fundraising +31%, team captain fundraising +63%, and average gift up 20% (from $50 to $60).

AIDS Services of Austin

Kanaka Sathasivan MPH

Communications Coordinator