Case Study: African Wildlife Foundation achieves smarter donor engagement and increased donations with Blackbaud’s Raiser’s Edge NXT

African Wildlife Foundation - Customer Case Study

African Wildlife Foundation (AWF), a 50‑plus‑year nonprofit focused on wildlife and land conservation in Africa, needed to consolidate and clean its donor data and tackle more complex data challenges to improve supporter engagement and enable staff to work effectively while traveling. Limited access to organized data was slowing outreach, tracking, and timely decision‑making.

By adopting Raiser’s Edge NXT, AWF gained a cloud‑based, mobile‑friendly system that lets staff own and enter data, use wealth ratings and analytics, and manage engagement by time and geography. The result: major improvements in time management and prospect prioritization, year‑over‑year donation growth, more qualified prospects, and clearer, more targeted engagement across the organization.

African Wildlife Foundation

Emily Gray

Major Gifts Officer