Case Study: Academy Art Museum achieves streamlined operations and increased online engagement with Blackbaud Altru

Academy Art Museum - Customer Case Study

Academy Art Museum, a community-focused arts institution in Easton, Maryland, had outgrown its legacy Blackbaud eTapestry system as its programs, visitors, and fundraising needs expanded. Staff needed a single, more robust solution to handle ticketing, admissions, classes, facility rentals, donor and member data, special events, and online marketing and sales while improving operational efficiency.

The Museum chose Blackbaud Altru, a cloud-based, role‑based management platform, and used Blackbaud’s training to make the migration seamless. The result: faster workflows (roster pulls reduced from dozens of steps to one click), an organizational calendar that saves money, rising online membership, program registrations and ticket sales, and clearer donor and visitor insights that have strengthened engagement and supported the Museum’s rebranding and marketing efforts.

Academy Art Museum

Damika Baker

Acting Director of Advancement