Case Study: Large Nonprofit Organization boosts donor engagement with Blackbaud Enterprise Fundraising CRM

Large NPO Engages 17K New Donors Monthly with Blackbaud Enterprise Fundraising CRM

Large Nonprofit Organization, a global conservation nonprofit with more than a million active members and operations across 70+ countries, struggled with decentralized fundraising, inconsistent data management, and difficulty engaging donors at scale. Using Blackbaud Enterprise Fundraising CRM, it aimed to unify donor data and improve prospecting across chapters while still supporting local fundraising needs.

Blackbaud implemented a centralized CRM approach with embedded wealth screening, predictive analytics, and regular data refreshes, plus Power BI dashboards for reporting and prospecting. The organization now engages about 17,000 new donors each month, identifies high-value prospects more efficiently, and has seen steady growth in major and principal gifts, including screening results that uncovered 35 donors with $5 million+ capacity ratings.