Case Study: Georgian College increases major giving with Blackbaud Prospect Insights for Raiser’s Edge NXT

Georgian College Channels Alumni Engagement for Increased Giving with Blackbaud’s Predictive Analytics

Georgian College, a leader in work-integrated learning with 130+ market-driven programs and a community of more than 110,000 alumni, students, and supporters, needed a better way to turn strong engagement into major gifts. With limited staff time and a large database, the fundraising team struggled to prioritize prospects and scale stewardship—particularly for priority initiatives like the Centre for Skilled Trades renovation.

By using Prospect Insights within Blackbaud Raiser’s Edge NXT, Georgian automated prospect scoring and surfaced the top prospects by likelihood, affinity, and capacity. The AI helped the team identify 700 major-giving prospects, reduce portfolio sizes by 10%, and target cultivation events and assignments more effectively, driving greater fundraising efficiency and increased major-gift capacity for long-term growth.

Georgian College

Liz Rejman

Associate Director of Donor Relations and Operations