Case Study: PepsiCo accelerates trend prediction and breakthrough innovation with Black Swan Data’s Trendscope

PepsiCo 360° Trends: Next Generation Insights From Trendscope

Pepsico, working with Black Swan Data, needed a faster and smarter way to track changing consumer preferences in food and beverages. The company wanted to spot emerging trends earlier, separate short-lived fads from durable opportunities, and better understand the drivers behind healthier snack and drink demand.

Black Swan Data used its Trendscope platform to build a 360° global trends capability for Pepsico, analysing more than 500 million conversations across 11 key markets. The solution identified 12 global category trend opportunities and prioritised 14,000 micro-trends, helping Pepsico launch innovations like Bubly and Off The Eaten Path ahead of the market and supporting ongoing strategic planning across R&D, brand development, and activation.

Pepsico

Tim Warner

Vice President of Insights & Analytics