Case Study: Unilever achieves faster Iced Tea innovation with Black Swan Data

Brewing Up a First Mover Advantage for Lipton With Matcha

Unilever, the global company behind Lipton, needed to keep pace with a rapidly changing tea category and identify new product innovation opportunities for its Ice Tea range. They turned to Black Swan Data and its social data and analytics approach to understand emerging consumer motivations, behaviors, and trends in health and wellness.

Black Swan Data analyzed 36 million tea-related social conversations using NLP and AI, ranking trends by predicted growth potential to spot what would become sustainable opportunities. The insight helped Lipton fast-track a ready-to-drink Matcha Green Tea launch that became the leading iced tea variant on the market within five months; a year later, Matcha products had contributed £11m in incremental category value and social conversation had increased by 118%.

Unilever

Clare Hemphill

Global Insights Director