Case Study: Witch’s Rock Surf Camp cuts cost per lead to $28 and boosts lead volume with Black Propeller

Witch’s Rock Surf Camp cuts CPL to $28 with Black Propeller

Witch’s Rock Surf Camp, a surf vacation provider in Costa Rica, was struggling with ineffective conversion tracking and broad campaign targeting. This made it difficult to measure performance and drove their cost per lead higher than desired. They partnered with digital marketing vendor Black Propeller to address these challenges.

Black Propeller implemented a robust conversion tracking system and integrated it with the camp's CRM. They refined the campaign strategy with targeted ad copy to better match searcher intent. This data-driven approach allowed Black Propeller to significantly boost lead volume while reducing the cost per lead to $28, which was 44% below the client's target.

Witch’s Rock Surf Camp