Case Study: US Mortgage Corporation achieves 10x more leads with Black Propeller

US Mortgage boosts leads 10x in 30 days with Black Propeller

US Mortgage Corporation, a nationwide mortgage lender, tasked Black Propeller with enhancing its paid search campaigns for 203K Home Renovation Loans. Their challenge was that existing campaigns were broad and unorganized, spending thousands of dollars but resulting in few conversions due to inefficient targeting and non-action-oriented landing pages in a highly competitive market.

Black Propeller implemented a new strategy using manual CPC bidding, exact match keywords, and location-specific single keyword ad groups to gain control and focus on relevant searches. They launched a conversion-optimized landing page with refined demographic targeting and a streamlined form. This solution drove a 10x increase in leads within the first 30 days while minimizing cost per conversion. Black Propeller subsequently scaled the successful campaign, increasing ad spend by 129% and expanding it to other states and loan types.

US Mortgage Corporation