Case Study: Tanner Tees Achieves 7.3x ROAS and $146K Revenue with Black Propeller

Tanner Tees drives 7.3x ROAS and $146K revenue with Black Propeller

Tanner Tees, a company specializing in baseball and softball batting equipment, was struggling with inaccurate conversion tracking and poor product visibility for their hundreds of items on the Google Shopping Network. They hired Black Propeller to revamp their PPC campaigns after their previous agency failed to optimize performance and provide the data needed to scale effectively.

Black Propeller implemented a granular strategy using Performance Max campaigns segmented by product type. This solution provided accurate conversion tracking and ensured equal exposure for all products. The results were remarkable, generating $146,130 in revenue in 90 days and achieving a 7.3x ROAS on flagship products. Black Propeller also dramatically increased clicks and click-through rates, with one product seeing a CTR increase of over 71,000%.

Tanner Tees