Case Study: Tactical Gear Junkie achieves 500% sales growth with Black Propeller

Tactical Gear grows sales 500% with Black Propeller

Tactical Gear, a seller of tactical gear and custom morale patches, hired Black Propeller to grow their existing PPC and SEO marketing. Their challenge was competing in a crowded industry with campaigns that used overly broad keywords and automated settings, which limited control and precise audience targeting. They needed to increase ecommerce sales profitably while also driving custom patch quote requests.

Black Propeller implemented a new strategy, shifting to manual bidding and creating specific, long-tail keyword ad groups. They also restructured Facebook campaigns with A/B testing and new remarketing audiences. As a result, Black Propeller helped Tactical Gear grow their sales by 500% and achieve a 1200% return on ad spend (ROAS). This success allowed the company to double its ad budget and expand its advertising into ten new states.

Tactical Gear