Case Study: Shade Pro achieves 107% ROAS and $739K in revenue with Black Propeller

Shade Pro boosts revenue 548% with Black Propeller

Shade Pro, an RV sun and shade control products company, came to Black Propeller with significant PPC challenges. Their previous agency was delivering a ROAS below their goal of 5x. Their campaigns were structured to push spend toward their least profitable products, lacked a cohesive audience strategy, and completely missed their valuable local installation services.

Black Propeller restructured the entire paid search account, creating specific campaigns for high-profit products and re-optimizing a Performance Max campaign. They implemented a new audience strategy and converted all keywords to exact and phrase match to eliminate irrelevant spend. This strategy resulted in a 107% increase in ROAS to 8.59 and a 548% revenue increase, generating $739,682 while also increasing ad spend by 212%.

Shade Pro