Case Study: Sam Karam & Sons boosts leads and saves $6K with Black Propeller

Sam Karam and Sons grows leads 34% and saves $6K with Black Propeller

Sam Karam and Sons, a home improvement company, was seeking a more measurable and cost-effective way to generate leads beyond traditional advertising. They partnered with Black Propeller to test digital channels, facing challenges in a competitive market with no prior Local Service Ads data and limited local search visibility.

Black Propeller implemented a local-first strategy, prioritizing Google Local Service Ads for their pay-per-lead model and strengthening local SEO. They optimized the LSA profile and focused heavily on lead quality by disputing unqualified calls. This approach resulted in a 34% increase in lead volume, a significant decrease in cost per acquisition, and over $6,000 in recovered ad spend for Sam Karam and Sons.

Sam Karam and Sons