Case Study: Piedmont Door Solutions achieves 74% higher conversion rates with Black Propeller

Piedmont Door Solutions boosts CVR 74% with Black Propeller

Piedmont Door Solutions, a provider of commercial door services in the southeastern United States, was struggling to convert its paid search traffic into leads. Despite driving strong intent, users were not engaging with their landing page. Black Propeller was engaged to address this challenge with paid search and SEO improvements.

Black Propeller restructured the landing page form and refined the on-page messaging to better align with user search intent. This strategy reduced friction and created a more intuitive user experience. The results were a 74% increase in conversion rate, from 5.94% to 10.40%, with 99.85% statistical significance, turning existing traffic into significantly more qualified leads without increasing ad spend.

Piedmont Door Solutions