Case Study: Peruvian Connection achieves 178% ROAS growth with Black Propeller's Performance Max campaigns

Peruvian Connection boosts ROAS 178% to 7.8 with Black Propeller

Peruvian Connection, an e-commerce fashion retailer, faced a significant challenge with a year-long pause in advertising that led to a decline in new customer acquisition. As the holiday season and a new catalog launch approached, they partnered with vendor Black Propeller to revitalize their paid search efforts and build momentum for key seasonal sales.

Black Propeller built and launched targeted Performance Max campaigns for key product lines like sweaters, dresses, and coats. This solution drove a remarkable 178% increase in ROAS, achieving a total ROAS of 7.8. The campaigns successfully reversed a post-election slump, delivering a significant surge in purchases and a low cost per acquisition across multiple regions.

Peruvian Connection