Case Study: Perma Pier Foundation Repair boosts conversions 548% with Black Propeller

Perma Pier Foundation Repair boosts conversions 548% with Black Propeller

Perma Pier Foundation Repair, a Texas-based foundation repair company, was generating a high volume of leads through its landing page, but most were unqualified due to generic messaging that failed to connect with homeowner concerns. Their paid campaigns drove traffic, but the page lacked alignment with user search intent, leading to poor conversion quality and inefficient ad spend. They partnered with Black Propeller to address this challenge.

Black Propeller implemented a conversion rate optimization test focused on improving the landing page's headline and messaging to be more emotionally driven and aligned with homeowner search behavior. This strategy, supported by SEO and paid efforts, significantly improved relevance and engagement. The result was a 548% increase in conversions, jumping from a 2% to a 12.96% conversion rate, alongside a substantial improvement in lead quality.

Perma Pier Foundation Repair