Case Study: Pandora Jewelry achieves renewed PPC profitability with Black Propeller

Pandora Jewelry boosts ROAS 60% with Black Propeller

Pandora Jewelry LLC came to Black Propeller facing declining profitability in its Google Ads campaigns. Due to rising competition and costs, its pay-per-click (PPC) strategy was operating at a net negative, threatening a significant portion of its online revenue.

Black Propeller implemented a comprehensive PPC overhaul, eliminating non-converting keywords and shifting to a Target ROAS bidding strategy. They modernized the account with new ad features and successfully pivoted to a feed-only Performance Max setup for shopping campaigns. This strategy reversed the decline, yielding a 47% decrease in cost-per-conversion and a 65% increase in ROI, successfully re-establishing campaign profitability for the client.

Pandora Jewelry LLC