Case Study: Page Publishing boosts lead generation with Black Propeller

Page Publishing boosts conversions 27% with Black Propeller

Page Publishing, a U.S.-based book publishing company, sought to overhaul its Google and Microsoft Ads accounts to improve lead generation. They partnered with Black Propeller to address challenges with low conversion rates and a high cost per conversion, particularly on mobile devices, which were hindering their international expansion goals.

Black Propeller implemented a strategic A/B test on the lead gen form type, replacing a multi-step form with a standard embedded form. This solution led to a dramatic performance improvement, including a 27% increase in landing page conversions, a 50% boost in Google Ad conversions, and an 86% decrease in cost per conversion. The vendor's data-driven approach successfully resolved the client's key performance barriers.

Page Publishing