Case Study: Outdoors For Less achieves 216% more purchases with Black Propeller

Outdoors For Less boosts revenue 270% with Black Propeller

Outdoors For Less, an online retailer of outdoor sports gear, was struggling with underperforming social advertising campaigns. Their challenges included improper campaign optimization, unengaging creatives, and inefficient audience targeting. They partnered with Black Propeller to address these issues with paid search and paid social services.

Black Propeller revamped the campaigns by pausing inefficient ones and implementing new purchase-optimized campaigns with a clear funnel structure. They used performance creative and dynamic catalog ads to target high-intent prospects and retarget interested users. This solution drove a 216% surge in purchases, a 61% lower cost per acquisition, and a 270% jump in revenue for the client.

Outdoors For Less