Case Study: Outdoor Solar Store achieves 169% higher daily profit with Black Propeller

Outdoor Solar Store boosts daily profit 169% with Black Propeller

Outdoor Solar Store, an online retailer of solar lighting products, came to Black Propeller looking to reverse a year of declining profits. Their challenges included competing against lower-priced products and managing an outdated Google Ads account structure that required significant and risky changes right before their peak season.

Black Propeller conducted a full audit and implemented a new strategy, which included changing conversion attribution models, creating responsive search ads, and introducing a Performance Max campaign. This solution resulted in a 5.96x return in the first week and a 169% increase in daily profit for the client.

Outdoor Solar Store