Case Study: OPS Security Group achieves 10x ROI with Black Propeller PPC management

OPS Security Group generates 387 leads and $437K in revenue with Black Propeller

OPS Security Group, a provider of security services for commercial and residential properties, faced challenges with their Google Ads campaigns not generating quality leads or a profitable return on investment. They approached Black Propeller for paid search (PPC) management services to increase both the quantity and quality of leads to drive more closed deals.

Black Propeller implemented a new strategy that separated the campaigns by state for better control and tailored ad copy. This approach, focusing on exact and phrase match keywords, significantly improved performance. The results were outstanding: a 174% increase in leads, $437,000 in revenue from paid search in a single quarter, and a 10x return on investment for OPS Security Group.

OPS Security Group