Black Propeller
95 Case Studies
A Black Propeller Case Study
Olde Wood Limited, a small business in the saturated flooring industry, approached Black Propeller with the challenge of increasing leads and revenue through paid advertising while competing against larger national corporations.
Black Propeller implemented a strategic paid search approach, refining the target audience and ad copy. This solution drove a 120% year-over-year increase in conversions and an 8% drop in cost per conversion, all while maintaining costs under the client's goal. The measurable impact included a 75% improvement in conversion rate and led to Olde Wood Limited increasing its monthly budget with Black Propeller by $10,000.