Case Study: NRG Clean Power achieves 309% more leads with Black Propeller

NRG Clean Power boosts leads 309% with Black Propeller

Black Propeller helped NRG Clean Power, a leading installer of residential and commercial solar energy systems, overcome the challenge of generating a high volume of quality leads in an intensely competitive market. The company needed cost-effective leads that would progress through its sales pipeline to meet a target cost per closed deal, making them question if Google’s Performance Max campaigns were a suitable solution.

The solution implemented by Black Propeller involved a strategic Performance Max campaign that utilized NRG Clean Power’s first-party CRM data for accurate measurement and leveraged specific audience segmentation to target users with a high likelihood of conversion. This strategy resulted in a 309% increase in leads, generated $147,822 in closed-won revenue, and achieved an impressive 9.87x return on ad spend, significantly strengthening the client's market position.

NRG Clean Power