Case Study: New Orleans Flooring Achieves 400% Lead Growth with Black Propeller

New Orleans Flooring grows leads 400% in 60 days with Black Propeller

New Orleans Flooring, a flooring company in South Louisiana, sought to drive qualified leads through organized digital campaigns. Their challenge was a lack of historical data and no conversion tracking in their new Meta Ads account, along with a limited geographical service area. They partnered with Black Propeller for Paid Search and Paid Social services.

Black Propeller implemented a strategy with separate Meta campaigns for each store location, tested various audiences, and launched a dedicated conversion-optimized landing page. This solution drove a 400% increase in leads within 60 days while decreasing Cost Per Lead by 64%. Black Propeller's campaigns also contributed to a 1,013% increase in leads from the customer's branded Google campaign.

New Orleans Flooring