Case Study: MyHotTub.com boosts revenue with Black Propeller's PPC management

MyHotTub.com boosts revenue 47% in one month with Black Propeller

MyHotTub.com, a direct-to-consumer hot tub and spa retailer, was struggling with inconsistent and ineffective PPC management from a previous agency. Their challenges included historically low revenue, intense online competition, and an inability to accurately track the return on their ad spend due to unmonitored phone sales. They partnered with Black Propeller to establish a coherent advertising strategy and boost their sales.

Black Propeller implemented a comprehensive PPC strategy that included a full website audit, campaign restructuring, and the implementation of enhanced revenue tracking to capture phone sales. This solution drove impressive results, including a 47% increase in overall revenue within one month and achieving the client's goal of $50,000 in sales per week. Black Propeller successfully elevated MyHotTub.com's ROAS from 2.8 to 4.8 quarter over quarter.

MyHotTub.com