Case Study: Microscope Central achieves 140% ROAS growth with Black Propeller

Microscope Central boosts ROAS by 140% in 90 days with Black Propeller

Microscope Central, a leading online retailer of microscopes, sought help from Black Propeller to overcome a plateau in their PPC advertising performance. Their challenges included inaccurate conversion tracking, poorly structured search campaigns, and a very basic shopping campaign setup in a highly competitive market.

Black Propeller implemented a strategic overhaul, rebuilding the search campaigns with a SKAG structure and developing a segmented Google Shopping strategy using their Waterfall Technique. This solution delivered exceptional results, increasing ROAS by 140% within 90 days and boosting overall sales volume by 45% in just four months.

Microscope Central