Case Study: Metropolitan Bath & Tile boosts qualified leads with Black Propeller

Metropolitan Bath & Tile boosts conversion rate by 40% with Black Propeller

Metropolitan Bath & Tile, a luxury bath remodeling company, was frustrated with the poor performance of its digital campaigns and a lack of quality leads from its Google Ads and website. Their ideal customer is affluent, so they needed to attract higher-income traffic and reduce their cost per lead. They hired Black Propeller to address these challenges with paid search and SEO services.

Black Propeller conducted a full audit and refined the PPC strategy by negating irrelevant search terms to focus on high-value "bathroom remodel" queries. Their SEO team created targeted content for affluent homeowners and optimized the site's authority. This solution drove a 113.7% increase in organic users and a 203.9% increase in URL clicks year-over-year, significantly boosting the number of qualified leads and reducing customer acquisition costs for Metropolitan Bath & Tile.

Metropolitan Bath & Tile