Case Study: Louped achieves 45% revenue growth with Black Propeller

Louped grows revenue 45% and ROAS 80% with Black Propeller

Louped, an online marketplace for pre-owned luxury jewelry and watches, faced stagnant paid search performance and limited organic visibility for high-intent searches. Their challenge was to reinvigorate paid campaigns and improve overall search visibility to scale revenue efficiently. They partnered with Black Propeller to address these issues with paid search and SEO services.

Black Propeller implemented a strategy focused on high-intent search behavior, launching a new Performance Max campaign for engagement rings and refining existing paid search bid strategies. They also improved conversion tracking and aligned SEO efforts with high-value keywords. This approach resulted in a 45% increase in revenue and an 80% improvement in ROAS for the customer, establishing a more effective and intent-driven search foundation.

Louped