Case Study: Journeys Holistic Life boosts profitability with Black Propeller

Journeys Holistic Life boosts ROAS 15% in 2 months with Black Propeller

Journeys Holistic Life, an online natural supplement store, was struggling with unprofitable pay-per-click (PPC) campaigns managed by a previous agency. Their account was poorly structured with inefficient keyword clustering, outdated ad types, and manual bidding that limited scalability, leading to significant financial losses for the business. They turned to vendor Black Propeller for a paid search solution.

Black Propeller completely restructured the Google Ads account, implementing exact and phrase match keywords and responsive search ads. They also segmented products into four new Performance Max campaigns with custom audiences and a target return on ad spend strategy. This solution from Black Propeller resulted in a 15% increase in ROAS, a 39% improvement in conversion rate, and a 15% decrease in cost per acquisition within two months, successfully restoring profitability and client confidence.

Journeys Holistic Life