Case Study: Horwath Law boosts CTR and conversions with Black Propeller PPC strategy

Horwath Law boosts conversions and cuts CPC with Black Propeller

Horwath Law, a criminal defense law firm based in Seattle, faced significant challenges with its Google Ads account after automated strategies implemented by a Google rep resulted in high spending and few leads. The firm hired Black Propeller to rebuild its paid search campaigns from scratch with the goals of drastically increasing its conversion rate, generating affordable and qualified leads, and making its ad spend profitable in a highly competitive market.

Black Propeller rebuilt the campaigns using a Single Keyword Ad Groups (SKAGs) structure and manual bidding strategies to control costs and increase ad relevance. They also designed a new conversion-optimized landing page with a prominent call to action. As a result, Black Propeller achieved the "PPC magic triangle" within the first 30 days, delivering a higher click-through rate, increased conversions, and a lower cost-per-click, making the ad spend profitable.

Horwath Law