Case Study: Happy Jack boosts ecommerce and retail performance with Black Propeller

Happy Jack boosts store visits by 105% with Black Propeller

Happy Jack, a manufacturer of animal health products, approached Black Propeller to increase traffic to its retailers' online and physical stores. Their primary challenge was a lack of visibility into user actions after clicks from their website, making it difficult to measure conversions and user intent for their retail partners, especially their elite retailer Tractor Supply Co. Black Propeller employed a Paid Search strategy to address this.

Black Propeller devised an unconventional PPC strategy focused on measurable on-site actions. They implemented custom tracking for outbound clicks to retailer websites and used Google’s Affiliate Location network to measure physical store visits. This strategy resulted in a 105% increase in Store Visit conversions, an average click-through rate of over 10% across all campaigns, and Paid Search generating 62% of all outbound click conversions, solidifying it as Happy Jack's top traffic channel.

Happy Jack