Case Study: GunSafes.com achieves higher CVR and sales with Black Propeller's Performance Max campaigns

GunSafes.com boosts Performance Max conversions 62% with Black Propeller

GunSafes.com, an online retailer of gun safes and storage accessories, faced a significant decline in performance after their previous agency migrated their Google Ads campaigns to Performance Max (PMAX). This transition resulted in a 50% lower ROAS and poor overall campaign performance. They hired Black Propeller to scale e-commerce sales while maintaining a target ROAS of 5-6x.

Black Propeller implemented a strategic PMAX campaign that utilized segmentation by brand, the removal of certain assets, and custom audience signals. This approach significantly improved performance, yielding a 62% increase in PMAX conversions and a 13% higher average ROAS. The vendor successfully shifted the majority of the budget to PMAX, with the top campaign achieving a ROAS of 5.30x.

GunSafes.com