Case Study: Forge Hardware Studio achieves 37% revenue growth with Black Propeller

Forge Hardware Studio grows revenue 37% with Black Propeller

Forge Hardware Studio, a specialty retailer of home hardware, faced a challenge with its paid search campaigns. Their extremely large product feed, particularly for knobs and pulls, caused Google's algorithm to prioritize certain items, leaving many others with limited exposure and missed revenue opportunities. They partnered with Black Propeller and its paid search service to address this issue.

Black Propeller solved this by strategically splitting the large knobs and pulls campaign into two separate ones: one for higher-performing products and another for lower-performing ones. This solution significantly increased overall product visibility and performance. As a result, Forge Hardware Studio achieved a 36.87% increase in revenue and a 30.26% increase in purchases.

Forge Hardware Studio