Case Study: FlavCity Achieves 11x ROAS and $180K in Revenue with Black Propeller

FlavCity drives 11x Performance Max ROAS with Black Propeller

FlavCity, an e-commerce brand selling health-focused food and beverage products, partnered with digital marketing vendor Black Propeller to expand its paid media efforts. Their challenge was a complete lack of experience with Google and TikTok ads, including no pre-existing ad accounts, unoptimized product feeds, and no historical performance data to guide the new strategy.

Black Propeller implemented a dual-platform strategy using Google Performance Max and TikTok Ads. The solution involved optimizing product feeds, segmenting campaigns by product category, and leveraging first-party customer data for targeting. The results were exceptional, with the Performance Max campaign generating over $180,000 in revenue and an 11x ROAS in its first month. On TikTok, Black Propeller drove a 2305% increase in sales and achieved a 2.5x ROAS, significantly surpassing the client's initial goals.

FlavCity