Case Study: Embrace Pet Insurance achieves higher policy purchases and lower costs with Black Propeller

Embrace Pet Insurance boosts policy purchases 80% with Black Propeller

Embrace Pet Insurance, a direct-to-consumer pet insurance company, approached Black Propeller to scale policy purchases and improve the efficiency of their non-brand PPC campaigns. A key challenge was achieving these goals with a significantly reduced budget for the quarter and navigating an internal last-click attribution model.

Black Propeller implemented strategic PPC management, which included refining ad copy, developing a lead scoring system, and testing new Meta campaign creatives. The results were impressive, including an 80% year-over-year increase in non-brand policy purchases and a 36% decrease in cost per policy. Brand campaigns also saw a remarkable 310% increase in click-through rate. Black Propeller successfully helped Embrace Pet Insurance drive massive growth and efficiency.

Embrace Pet Insurance