Case Study: Ekstrom Carlson achieves 30% revenue growth with Black Propeller

Ekstrom Carlson boosts revenue 30% with Black Propeller

Ekstrom Carlson, a provider of specialized industrial products and services, faced stagnant growth due to an inefficient paid search strategy with broad keyword targeting and poor conversion tracking. They partnered with digital marketing vendor Black Propeller to revitalize their PPC and SEO efforts to better capture qualified demand in their niche market.

Black Propeller implemented a phased strategy that restructured keyword targeting to reduce wasted spend and introduced conversion-optimized landing pages aligned with high-intent searches. This solution drove an immediate 30% increase in revenue within the first month and contributed to 20% year-over-year growth, while also improving lead quality and customer lifetime value for Ekstrom Carlson.

Ekstrom Carlson