Case Study: Construct Capital Achieves Record-Breaking ROI with Black Propeller

CRM Integration & Data Maturity Delivers Never-Before-Seen Marketing ROI for Home Services Organization

Construct Capital, the parent company of Perma Pier Foundation Repair and Black Tie Plumbing, partnered with Black Propeller to improve PPC and SEO performance and gain clearer marketing attribution. Their challenge was missing or misconfigured CRM integrations in ServiceTitan, which made it difficult to accurately track leads, campaign spend, and revenue across Google Ads.

Black Propeller implemented HubSpot/CRM and paid search support by fixing attribution gaps, aligning tracking phone numbers with campaigns, and building custom Zapier workflows to capture web form lead source data. In the first three months, this helped generate more than $327,000 in marketing revenue, cut marketing costs by 15%, reduce the expense-to-income ratio by 110% to 55%, increase leads by 49%, lower cost per lead by 43%, reduce cost per job by 47%, and boost sold jobs by 76%.

Construct Capital