Case Study: Construct Capital achieves record-breaking ROI with Black Propeller CRM integration

Construct Capital boosts revenue by $327K with Black Propeller

Construct Capital, a home services organization in Texas, partnered with Black Propeller to address significant gaps in their marketing tracking and attribution. Their CRM was not fully integrated with their marketing platforms, leading to incomplete data and making it difficult to understand which campaigns were driving leads and revenue.

Black Propeller built a strong data foundation by integrating CRM insights directly into paid and organic strategies. This included optimizing their CRM setup and building custom workflows for accurate attribution. The results were a $327,000 revenue increase, a 110% improvement in expense-to-income ratio, and a 76% rise in sold jobs, delivering measurable growth and long-term efficiency.

Construct Capital