Case Study: Black Garlic North America achieves 167% Amazon sales growth with Black Propeller

Black Garlic North America grows sales 167% with Black Propeller

Black Garlic North America, a division of Wisconsin Fermentation Company, faced the challenge of being a small presence in the competitive Amazon Canned & Jarred Garlic category. Without brand registration and lacking historical data, they were being outspent by competitors, which limited their organic visibility and product rankings. Black Propeller identified the opportunity to scale their sales by expanding into this new marketplace.

Black Propeller implemented a strategy using Amazon Advertising, launching new campaigns with in-depth keyword analysis and segmentation. They optimized bids and placements while also improving SEO for product listings. This solution drove a 167% year-over-year increase in total Amazon sales and significantly improved product rankings. The campaign also generated a 27% cross-channel lift in branded Google search impressions and contributed to a 23% increase in overall revenue for the client.

Black Garlic North America