Case Study: Base Camp Leasing achieves 224% more landowner leads with Black Propeller's paid search strategy

Base Camp Leasing grows landowner leads 224% with Black Propeller

Base Camp Leasing approached Black Propeller to help them increase the quantity and quality of their landowner leads. Their challenge was that their existing Google Ads campaigns were not optimized for lead generation, resulting in very few conversions and a cost per lead over ten times higher than their more successful Meta Ads.

Black Propeller implemented a revised paid search strategy focused on high-intent keywords and competitor targeting. This solution, combined with website optimization work, led to a 224% increase in landowner leads and a 74% decrease in cost per lead. The vendor's strategy resulted in Base Camp Leasing's most successful year for paid search.

Base Camp Leasing