Case Study: Avertium achieves 15+ MQLs per month and $1.4M in sales with Black Propeller’s LinkedIn and Google Ads

Avertium generates $1.4M in sales with Black Propeller

Avertium, a leading cybersecurity firm, sought to expand its client base and improve the quality of its leads, specifically targeting mid-to-enterprise organizations in sectors like healthcare and retail. Their challenge was generating a high volume of Marketing Qualified Leads that met their strict criteria without wasting ad budget on irrelevant searches. They partnered with Black Propeller for its paid search and performance creative services.

Black Propeller implemented a strategy using LinkedIn ads to target key decision-makers and pivoted its Google Ads approach to focus on industry-specific keywords. This solution enabled Avertium to consistently exceed its target of 15 MQLs per month. The efforts resulted in $1.4 million in sales for Avertium in 2023, demonstrating the measurable impact of Black Propeller's PPC management.

Avertium