Black Propeller
95 Case Studies
A Black Propeller Case Study
Augusta Precious Metals, a company helping individuals diversify investments with physical gold and silver, faced stagnant growth due to a lack of marketing creativity in their paid search campaigns. Their existing strategy, while data-driven, hindered optimization and limited their potential. They partnered with Black Propeller to address this challenge.
Black Propeller implemented a strategic budget allocation, focusing spend on high-potential keywords and creating exploratory campaigns for new opportunities. This solution delivered significant results: average monthly searches increased by 200%, and the cost per acquisition on core keywords was a highly efficient $19. The optimized campaigns also secured several additional conversions, including 5 extra Gold IRA conversions.