Case Study: AROCON achieves 2,600% more conversions with Black Propeller

AROCON boosts conversions 2,600% with Black Propeller

AROCON Roofing, a provider of roofing and home improvement services, faced the challenge of generating demand for its unique Roof & Gutter Tune-Up service, for which there was little existing search volume. Their existing paid search account required restructuring, and they needed to compete against broader, highly competitive keywords to capture market interest. They partnered with Black Propeller to address this.

Black Propeller implemented a paid search and SEO strategy that first validated demand by targeting core keywords before expanding into broader terms and additional campaign types. This approach, combined with optimized landing pages, significantly improved performance. The results included a 136% year-over-year revenue increase from paid search, totaling $595,838, a 17x ROAS from Microsoft Ads, and a 151% increase in policy purchases for AROCON.

AROCON