Case Study: American Hunting Lease Association achieves 151% more policy purchases with Black Propeller

American Hunting Lease Association boosts policy purchases 151% with Black Propeller

The American Hunting Lease Association (AHLA), an insurance provider for hunting leases and vacant land, partnered with vendor Black Propeller to manage their multifaceted PPC platforms. A key challenge was maintaining profitability and a target return on ad spend (ROAS) in the face of significant CPC inflation on Google Ads, which threatened their customer acquisition cost (CAC) goals and overall performance.

Black Propeller implemented a paid search strategy on Google and Microsoft Ads, creating separate campaigns for core insurance products and allocating a higher budget to vacant land insurance to meet specific growth goals. They also utilized Performance Max campaigns and YouTube remarketing. This solution drove phenomenal results, including a 151% increase in policy purchases and a combined ROAS of 6.59x, well above the 4x goal. Black Propeller's efforts generated over $595,000 in revenue, making 2023 AHLA's biggest year for paid search.

American Hunting Lease Association