Case Study: Active Skin Repair achieves 36% ROAS lift with Black Propeller's Paid Search and Social strategy

Active Skin Repair boosts ROAS 36% with Black Propeller

Active Skin Repair, a health and wellness company, partnered with Black Propeller during a slow season. Their challenge was overcoming diminished campaign performance caused by overlapping audiences and a lack of creative testing, which made it difficult to reach the right prospects effectively.

Black Propeller implemented a solution using Paid Search and Paid Social strategies. They established audience exclusions to minimize overlap, created a segmented full-funnel structure, and conducted extensive creative testing. This data-driven approach resulted in a 36% increase in ROAS, a 17.5% decrease in CPA, and a 12% increase in average order value for Active Skin Repair.

Active Skin Repair