Case Study: ALEO builds a stronger brand presence with Black Math

ALEO boosts site traffic 51% with Black Math

The customer, Aleo, faced the challenge of having exceptional blockchain technology that was not commanding market attention. Their existing brand lacked a strong presence. To address this, they worked with the vendor Black Math, alongside partners Heretic and Instrument, to rebuild their brand identity.

Black Math implemented a solution by rejecting the traditional agency model. They operated as a unified creative engine with Heretic, using an iterative process to develop a distinct retro-futurism visual language that resonated with the community. This was supported by a flexible content system and an interactive game built on Aleo's blockchain. The results were significant, including a 196% increase in Twitter followers, a 1865% increase in email subscribers, a 695% increase in community members, and a 51% rise in site traffic.

ALEO