Case Study: The Archer Project refreshes its brand and boosts impact with Black Eye Project

The Archer Project rebrands in 30 years with Black Eye Project

The Archer Project, a charity supporting homeless individuals in Sheffield, approached Black Eye Project for a comprehensive rebrand. Their challenge was to modernize their identity to reflect their openness to all faiths without sacrificing hard-earned brand recognition, requiring new naming, logo design, strapline, tone of voice, and a website.

Black Eye Project developed the new name The Archer Project and created a logo that subtly acknowledged the charity's cathedral origins. The vendor also produced highly impactful, low-budget promotional materials for events, such as invites in film cases and handmade cardboard pieces, which successfully captured audience attention and kept the charity prominent in people's minds.

The Archer Project