Case Study: The Archer Project achieves record donations and media attention with Black Eye Project's Concrete Dreamz Mattress Emporium

The Archer Project reaches record-high donations with Black Eye Project

The Archer Project, a charity supporting the homeless in Sheffield, needed to generate donations and spark media interest for its winter campaign. They partnered with the vendor Black Eye Project to develop a creative solution for this challenge.

Black Eye Project created an eye-catching stunt called 'Concrete Dreamz Mattress Emporium,' a fake retail shop that displayed concrete slabs and park benches as mattresses and beds to highlight the issue of homelessness. This solution successfully drove donations to a record high and generated significant national and local media coverage. The vendor's work was instrumental in raising awareness and funds for the charity.

The Archer Project