Case Study: Aldi achieves standout sauce branding with Black Eye Project

Aldi launches two bold sauce brands with Black Eye Project for instant shelf impact

The customer Aldi was launching new sauce, marinade, and relish brands and needed distinctive packaging identities that could instantly communicate the flavour of the contents to time-pressed supermarket shoppers. The vendor Black Eye Project was engaged to create these brand identities.

Black Eye Project conducted market research and developed two distinct solutions. For the family-friendly burger relish, they created the "Just Good Sauce Co" brand with illustrated characters and bold typography. For the more mature American-themed products, they developed the "Skeeter's" brand with a pared-back, authentic design. The vendor's solution resulted in highly identifiable brands that stood out on the shelf and successfully captured the desired brand personalities for their respective audiences.

Aldi